In the history of the original Toko “OEN”, there were in total 4 (four) branches: Yogyakarta (1910-1937), Jakarta (1934-1973), Semarang (1936-now), Malang (1936-1990).
In the year 1922 this cookies store has undergone a transformation from just merely selling cookies to an ice cream parlour and later on the restaurant. The kitchen was based on the Dutch, Indonesian, and Chinese tastes and cuisine.
Later on in 1934 branches were opened in Malang and Batavia (Now: Jakarta). In 1935, Grandpa Oen bought a building in Semarang from a Englishman who has had a grillroom in the venue. This building situated at 52nd Bodjong street (now: Jalan Pemuda). As from 1936 this building is transformed as Toko “OEN” Semarang. The original venue in Yogyakarta was then merged into one.
In 1990 was the downturn of the branch in Malang. The building was bought to be renovated as a car showroom. Due to the historical value of the building in Malang, the local government prohibited the building to be renovated in any way. The building needed to be intact as it always has been, including all the decorations at the front that actually was the corporate identity of Toko “OEN”. The new owner of the building then continues to make use of the identity and the trademarked Toko “OEN” as restaurant and ice cream parlor.
Such an unfortunate event that these two toko Oen were not in good relations. But whatever condition the are in, these two restaurant will remain as a landmark and keep us closer and beckon the olden days.
source story: facebook toko Oen Semarang
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| Everything remains just the same since my childhood. The chairs, the doors, the lamp.. |
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| candies galore |
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| cookies are goodies here |
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| my all-time favorite here: ox-tongue steak! |
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| the menu |
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| can't help not to buy anything from here.. breads and cakes that remind me of time passed |
Toko Oen Malang is located in Jalan Basuki Rachmat - Malang,
just across alun-alun and Sarinah dept. store
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